This week's Badvertising: Kellogg's Cereal

I'm a fitness freak. I endorse meal replacements. I DO NOT ENDORSE IRRESPONSIBLE MEAL REPLACEMENTS.

Whenever I replace a meal, it's calibrated for a calorie count that takes into account nutritional values like protein, fat and vitamin counts- To make up for the total carbohydrate calorie deficit and to ensure my body's defenses are kept high with required vitamins and minerals.

What Kellogg is asking you to do is eat a high carb, low nutrition (where's the veges mate?) meal. ONE BOWL FOR ONE MEAL IS NOT HEALTHY.

Yes, you will lose weight BUT YOUR BODY GOES INTO FAT STORING MODE. Once you're off that ridiculous diet- you'll put back your fats upon returning to your meal routines.

Please, exercise some caution. And err.. do exercise- that's THE ONLY pant downsizing activity. All others is bullcrap.

Warning: Dumb Blonde ahead

This video is evidence why after over 1 million views, the nerd market is still a very relevant and lucrative segment.

No thanks

Trim- Yes. Shave? NO.

Good grief.. shave your groin.. what the @#$%!?

Badvertising

It's monday morning and I'm already wondering- What the Fuck were they thinking.

Whenever I'm faced with bad adverts (badvertising- my term), I'm impressed by two factors:

• The skill of their Account Executives in getting their clients to accept lack lustre and poor advertising concepts.
• The inability of the creatives to come up with non-vomit inducing ideas.

Today, Abbott graces the inaugural post for "Badvertising"- a whole new category for Tantalizine. Witness- the power of advertising as they try to convince you, that- "YOUR KIDS CAN GET FLY HIGH. And THEY CAN GET HIGHER."

Nothing sells like a kid hooked on drugs.

Yes. I understand that the product is- VIDAYLIN. But other than getting high, I've no idea what else it's supposed to do for my child.

And making my kid look CREEPY AND FREAKY in a teddy bear suit.

• What the hell is going on?
• Is my kid dressed like a teddy bear cos he's high?
• Or are his parents dressing him that way cos they're high?

More importantly, who's already high?

• The people that agreed this was the badvertising campaign they wanted?
• The creatives that conceptualised this bit of badvertising?

What were they smoking? And can I have some?