Badvertising

It's monday morning and I'm already wondering- What the Fuck were they thinking.

Whenever I'm faced with bad adverts (badvertising- my term), I'm impressed by two factors:

• The skill of their Account Executives in getting their clients to accept lack lustre and poor advertising concepts.
• The inability of the creatives to come up with non-vomit inducing ideas.

Today, Abbott graces the inaugural post for "Badvertising"- a whole new category for Tantalizine. Witness- the power of advertising as they try to convince you, that- "YOUR KIDS CAN GET FLY HIGH. And THEY CAN GET HIGHER."

Nothing sells like a kid hooked on drugs.

Yes. I understand that the product is- VIDAYLIN. But other than getting high, I've no idea what else it's supposed to do for my child.

And making my kid look CREEPY AND FREAKY in a teddy bear suit.

• What the hell is going on?
• Is my kid dressed like a teddy bear cos he's high?
• Or are his parents dressing him that way cos they're high?

More importantly, who's already high?

• The people that agreed this was the badvertising campaign they wanted?
• The creatives that conceptualised this bit of badvertising?

What were they smoking? And can I have some?